My name is Filip Aleksandrow, and I'm a passionate designer focused on User Experience and Visual Design with over 20 years of experience.
I have studied Art & Design in Norway, and graduated with BA (Hons) in Product Design from University for the Creative Arts in south of England. In 2006 I moved to the awesome city of Montréal in Canada, where I live with my wife and two awesome kids.
I love helping improve existing products as well as create new innovative experiences to improve people's lives. I enjoy solving problems for the users that is why User-Centered Design (UCD) approach is very important to me. I believe that research, usability and visual design are key to create most efficient, satisfying, and user-friendly experiences for the users, which is also likely to increase sales and customer loyalty.
From the start of my professional career I was very passionate about how users interact with digital products and how I can help to improve that experience. I have been very fortunate to have worked with very talented multidisciplinary teams in great companies and helped to develop over 20 great products with millions of users around the world. I love being part of passionate teams, infuse design thinking and help them grow.
Currently I work as an Interaction Design Architect for Immersion Corporation, a leading innovator of touch feedback technology, also known as haptics. My role is to lead and innovate the user experience design with haptic technology for automotive, mobile and gaming market. Immersion's technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, consumer electronics products as well as gaming, including the latest PlayStation 5 DualSense haptic controller.
Don't hesitate to get in touch - even just to say hello!